Wendy Xiuwen Chen

Project impact

The News app team has recently picked up this weather component again, starting with the addition of a CTA to the BBC Weather app on Android. This change has brought a positive business impact that the proportion of News app Android users who also engaged with the Weather app within a given week rose from 31.8% to 36%.


IntroResearch and discoveryDesign explorations across devicesFinal design optionsBenefits and next steps